Samsung - 2021~2023 TMall Social Video

Client: Samsung Production Model: S Series/ Z Fold Series / Z Flip Series Agency: Juzi (Wuhan, China) Production House: Gravitation Digital

2023年三星Flip&Fold 天猫双十一联名礼盒上市营销视频

2023 Samsung Flip & Fold - Tmall 11.11 Co-Branded Gift Box Launch Social Video,

为了强调环保的礼盒设计元素，我们设计了一套微缩场景

To emphasize the eco-friendly design elements of the gift box, we have designed a set of miniature scenes.

每个材料对应着礼盒原材料的来源地，亦或海洋，亦或丛林

Each material corresponds to the origin of the raw materials for the gift box, whether it be the ocean or the jungle.

这些生态垃圾汇聚成一个完整的、由环保材料构成的礼盒，缓缓展开

These ecological wastes converge into a complete gift box made of environmentally friendly materials, slowly unfolding.

随之呈现的则是这次Campaign真正的主角

What follows is the real protagonist of this campaign.

2022年三星Flip 天猫营销视频 Flip Girl

2022 Samsung Flip Tmall Marketing Video: Flip Girl

Flip是多变的、多种形态的，所以我们希望呈现出其使用者多姿多彩的一面

Flip is versatile and comes in many forms, so we want to showcase the colorful aspects of its users.

Flip Girl借助神奇的Flip，在不同的场景中穿梭

Flip Girl, with the magic of Flip, travels through different scenes.

她的每一面，都是生活的不同面

Each side of her represents a different facet of life.

2021年三星S系列天猫营销视频

2021 Samsung S Series Tmall Marketing Video

故事讲述了三位不同的主人公在逐梦路上相同的心路历程

The story tells of three different protagonists experiencing the same emotional journey on their path to pursuing their dreams.

我们追寻了他们的故事，搜集他们在路途中的珍贵瞬间
We followed their stories, capturing their precious moments along the way.

并为他们打造了一间属于他们的“追光博物馆”

And for them, we created a 'Chasing Light Museum' that belongs to them.

而三星S系列，始终伴随他们的成长

The Samsung S Series has always been with them throughout their growth.

Interactive Poster