< Born Without Boundaries > Launch TVC & KV
What kind of spirit is it? How to interpret it in the TVC? It is the mission of the TVC to convey the allure spirit of Peugeot to the consumers.
Allure (charm) is the DNA of Peugeot brand, 408X as the representative model of Dongfeng Peugeot.
The bold breakthrough modeling concept, the extremely rigorous production process, free from the conventional boundaries.
The 408X is free to drive in the city and desert. A variety of landscapes, different scenes, and even places you can't imagine can see the 408X's presence, thus conveying the 408X's concept of no boundaries.